HKGO
Travel Guide
Hong Kong has left a unique personality to the world with the prosperity of movies, music and other cultural influence. This graphic design and branding project tries to bring that retro feeling back and build an emotional connection between travelers and the city.
Concept
Extract the most typical Hong Kong character:
Fusion of history and contemporary era
Fusion of Eastern and Western culture
Fusion of civil and noble lifestyle
Imagery
The most authentic Hong Kong characters
Neon
Red Taxi
Tram
Tea Cafe
Color Pallete
