Connect
LightBox Connect Label is a compact NFC/RFID sticker. Users can put it on their business cards and printed materials and more... making anything scannable. Others can effortlessly access online assets such as contact information, property details, and listings by simply bringing their devices close to the label. It brings a seamless quick experience for our customers in the real estate industry at the moment they need access to our products and services even in the real world. Whether sharing contact info with their own clients, publishing a listing or doing on-site assessments, they can use NFC or QR code scanning to easily complete the tasks from our app.
You don’t look for things. Things come for you.
Related information will pop out automatically when you get close to anything connected with a LightBox Connect Label.
Everyone finds their style.
Label is highly customizable so it works well with almost any surfaces and contexts.
NFC labels
People can tap their phone on LightBox Connect Labels that you place at specific locations to access to the related information.
QR codes
When sharing things on LightBox, you will have the option to print out QR codes so people can scan the code to access to the related information.
Location
You can also bundle information with a coordinate. Imagine getting a broker’s contact when you stand by their door, or getting a listing info when you are right in that building.
Tap between 2 phones
To share information on LightBox in physical world is fast and intuitive: staying on that page, you don’t need to do anything but tap your phone on top of the other people’s phone.
(Jun 2023 update: Apple has the similar idea and they call it Namedrop. Dang!)
Easily set up in seconds.
Users have the option to print out a QR code to share digital assets from LightBox in the physical world. But using LightBox Connect Labels comes with a better setting-up experience.
Move your label close to your phone and open LightBox app. The setup guide will pop up automatically.
Background
High level goals
One topic of our concept design sessions is to find design possibilities with novel technologies, keep tight connections with our clients and create new business growth opportunities.
I proposed this concept of interactive merchandises, which piqued the interest of our team. So we decided to launch this side-project as a delightful addition to our product line.
A quick glimpse of our current business
LightBox is a leading real estate information and technology platform. Through operational excellence and a passion for innovation, LightBox facilitates transparency, efficiency, insight, and prediction for real estate investment and location analytics.
LightBox customers include commercial and government agencies requiring definitive real estate data and powerful workflow solutions, including brokers, developers, investors, lenders, insurers, technology providers, environmental consultants, and valuation professionals.
Problem
Indeed, our customers' work is not limited to computer-based tasks alone. Brokers often engage in business travels, collect contacts from potential buyers, and conduct face-to-face presentations. Similarly, buyers visit properties on-site, which involves real-world interactions.
In such scenarios, synchronizing their workflow from the real world to the LightBox platform can be inefficient and impractical.
Conclusion
This small design addition represents a significant step forward in fostering tighter integration with our customers. From a strategic standpoint, it opens up a whole new revenue stream, strengthens our product ecosystem, and sets us apart from competitors remarkably well. Moreover, it has the added benefit of motivating our customers' customers to become our own customers, creating a win-win situation for everyone involved. With this innovative enhancement, we're confident in delivering even greater value and satisfaction to all stakeholders while solidifying our position as a market leader.